Blog World & New Media Expo 2011 has come and gone and I’m finally ready to blog about it. I got back yesterday afternoon, having spent only one day at the Expo.
Due to the beyond my means registration prices and my meager freelance wages, I was unable to purchase a pass that included keynote sessions and conferences. This didn’t really bug me as Social Media Club San Diego assisted me in obtaining an Expo Pass. I figured that was all I really needed - a few of my friends have gone to Blog World Vegas w/only Expo Passes and had a fabulous time. They’ve all raved of how the Expo was huge and that I’d get to demo so many things. I knew the new LA location would mean for less glitz and glam, but I at least had high hopes of getting to speak with more developers and get to demo more things.
Sadly, what I heard from everyone else was that the Expo this year was a quarter of the size it was in previous years - and I could tell. My friend Frances (www.trolleywords.com) and I were done with our rounds in a matter of a few hours. This isn’t to say we didn’t have a good time, but the whole BWELA hype lead us to believe that there would be so much more.
Despite our disappointment for grandeur, Frances and I were able to meet with some awesome people and talk opportunities. We had a great time with Viddy (like Instagram but w/video - how jelly I was not to have an iPhone to get some Snoop Dogg effects), HipSwap (like a cooler Craigslist w/better visuals and totally mobile), Beta Records (got free turntable slip covers from them), Yahoo! (got free style book, bag, and tee - interested in becoming a contributer), Blogger (got to check out their new features and use their photo booth!), Southwest Airlines (woot to photos! and a cool lounge area), + a few more.
I only attended one party and that was at J Lounge. I got to try some of the Safe Cigs and enjoy a few appetizers and say hello to a few friends. Other than that, Frances and I really couldn’t connect with anyone. We felt a bit out of place.
Here’s something that I noticed about BWELA: Most people asked us what the name of our blogs were. The thing is, for most people our age and in our industries, we are writing for multiple blogs in addition to writing our own. Our goals aren’t really to monetize the blogs that we own, but we are in search of job opportunities that allow us to blog. We are hustlers who look for writing opportunities, particularly in our subjects of interest. For me personally, I am a journalist and marketer who happpens to blog. I hustle and make money where I can, so long as it involves writing. So when people ask me what my blog is? What my traffic is like? I can’t really say much other than “I write for a lot of blogs.” I am a content provider - and I consult others on how to provide content.
Another interesting thing was that people actually got what type of blogger I was, based on how I was dressed. They’d make examples using fashion or ask me if I am a fashion blogger. What’s funny was that I actually said to Frances that Friday morning, “I want to just wear jeans and a tee, but I should present myself as a fashion blogger.” I deserve a pat on the back hmm? Right on the nail. Note: I blog on many topics, fashion is just one of my many steezes (style and ease).
So what’s my conclusion on Blog World? It’s a great place to pitch and network, and being younger and (for lack of better words) hipper definitely set my friend and I apart from the rest of the pack - but really we couldn’t take away too much with just an Expo Pass and one party. I think it would help us more to attend other events that catered more to the industries we are involved with - but it was great to experience BWELA anyway.